Viridea Garden Center: Our First European Project

Our first European project! We're excited to announce our involvement in Viridea's new Garden Center in Milan, Italy.

Converting three industrial lots into a contemporary retail campus, the Center combines a large horticultural sales floor with a retail marketplace plus a café and supporting offices. Designed by the Design Department of Viridea, the architecture reads as a series of offset peaked roofs that bring daylight into the customer areas.

StructureCraft is responsible for the structural engineering and supports Rabensteiner GmbH with construction management of the above-grade superstructure: fixed-base steel columns free the plan of braced bays, supporting long-span timber beams and purlins. A mixture of sandwich roof panels and glass surfaces complete the envelope, with timber bracing providing roof-level stability and south-facing planes featuring photovoltaics.

Our Director leading the project, Pietro Vinco da Sesso, says:

"Where greenhouse structures are traditionally realized in steel or aluminum with extensive glazing, here the introduction of timber elements brings a warmer and more welcoming atmosphere, aligning the technical performance of the building with the natural qualities of the products on display."

This project, managed entirely by our Trento office, is an exciting international step for our firm. Stay tuned for more!